RebTech provides senior product leadership, vendor analysis, market research, and technology strategy for organizations building in fintech, legaltech, tax, compliance, and enterprise SaaS. Over 15 years of hands-on experience leading products from zero to scale.
Start a ConversationRebTech is not a traditional consultancy. You get a practitioner who has built, shipped, and scaled the exact categories of software you're navigating — with the strategic lens to connect product decisions to business outcomes.
Deep domain expertise in indirect tax, compliance automation, e-invoicing, and financial technology — not generic advice from a generalist deck.
Full-time embedded leadership, fractional CPO/VP arrangements, or targeted project-based work — structured around what your organization actually needs.
A JD with a tax law specialization and years inside regulated industries. RebTech understands the legal and compliance context your product must operate in.
A focused set of services built around the decisions that move the needle for technology companies and enterprises adopting complex software.
Embedded or fractional VP/Director-level product leadership. Define product vision, build and mentor teams, establish roadmap governance, and align product strategy with business objectives. Experienced building and scaling teams from across global markets.
Structured vendor assessments for enterprise software procurement. Build evaluation frameworks, run bake-offs, negotiate positioning, and deliver clear recommendations grounded in technical depth and market knowledge.
Rigorous competitive intelligence for product teams and investors. Map competitive landscapes, identify positioning gaps, evaluate market entry timing, and deliver actionable insights — not slide decks full of logos.
Practical guidance on AI adoption, automation strategy, and technology architecture decisions. Cut through vendor hype to identify where emerging technology creates real leverage for your specific business context.
Technical and product assessment for M&A, investment, and partnership decisions. Evaluate product-market fit, technical debt, team capability, and integration complexity with an operator's perspective.
Specialized advisory for organizations building or buying indirect tax calculation, exemption certificate management, e-invoicing, information reporting, and compliance automation solutions.
RebTech is led by Joe Rebman, a senior product management executive with over 15 years leading product organizations at companies including Avalara, Wolters Kluwer, UKG, and Deloitte.
Joe combines hands-on product leadership with deep regulatory knowledge — holding a JD with a Certificate in Taxation and an active Illinois bar admission — giving RebTech a rare dual lens on both the technology and the legal landscape.
Every engagement is structured around your timeline, budget, and the decision you need to make.
Step into a VP or Director of Product role on a contract or full-time basis. Build the team, own the roadmap, ship the product.
Ongoing fractional product leadership — typically 2 to 3 days per week. Ideal for companies that need senior guidance without a full-time headcount.
Scoped engagements for vendor evaluations, competitive analysis, due diligence, or strategic planning. Hourly or fixed-fee, with clear deliverables.
Whether you need a product leader, a vendor assessment, or a second opinion on a technology bet — reach out for a conversation.
jrebman@rebtech.tech